Archive for the ‘Telemarketing’ Category

The Importance of the HR and Legal Department

Tuesday, August 19th, 2008


Image source: www.accountinglaborlawreferences.com
There are a handful of basic labor laws that do generally protect U.S. workers. It’s probably fair to say that most employers adhere to these basic labor laws, because they’d be darned foolish if they do not apply it and if they want to stay out of court. But, that’s typically the job of those in the HR and legal-department levels, where the employees are properly trained in such matters. The companies are also made up of other employees, who might never have heard of these basic labor laws or fully understand their significance. That’s one way problems occur, especially if HR and legal departments don’t bother to properly train those in control, like jerky bosses. Another way problems occur is that, for obvious legal reasons, HR and legal departments are unlikely to openly admit that employee complaints and accusations have merit, and the company is liable. Worse, they might even protect the perpetrators more than the victims.

Is Telemarketing Success Possible?

Tuesday, April 15th, 2008

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With the continued vibrancy of telemarketing businesses, competition has become stiffer than ever today. To ensure success, a telemarketer or a telemarketing team has to work doubly hard.

There are many factors that can affect the success of a telemarketing plan, from the preparation of a telemarketing campaign to the management itself. Open communication and good leadership are key to telemarketing success. However, these can only be achieved through group effort.

While there is no guaranteed formula for success in telemarketing, the possibility of success is high for those who know how to launch an effective telemarketing campaign.

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What is Telemarketing?

Friday, April 11th, 2008

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According to Wikipedia, telemarketing is a kind of direct marketing that uses the telephone to reach out to client and make a sale of a product or service. It is believed that it was started in the 1950s by DialAmerica Marketing, Inc., a company specializing in inbound and outbound telephone sales and services.

Telemarketing can be done at the confines of an office, in a call center and even at home. A conversation with a telemarketer can result in a closed deal or a partnership. From a telemarketer’s perspective, the more calls you make and the more clients you talk with, the more effective the marketing plan will be and the more profit you will make.

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