Posts Tagged ‘Telemarketing’

Is Telemarketing Success Possible?

Wednesday, November 10th, 2010

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With the continued vibrancy of telemarketing businesses, competition has become stiffer than ever today. To ensure success, a telemarketer or a telemarketing team has to work doubly hard.

There are many factors that can affect the success of a telemarketing plan, from the preparation of a telemarketing campaign to the management itself. Open communication and good leadership are key to telemarketing success. However, these can only be achieved through group effort.

While there is no guaranteed formula for success in telemarketing, the possibility of success is high for those who know how to launch an effective telemarketing campaign.

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What is Telemarketing?

Sunday, October 10th, 2010

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According to Wikipedia, telemarketing is a kind of direct marketing that uses the telephone to reach out to client and make a sale of a product or service. It is believed that it was started in the 1950s by DialAmerica Marketing, Inc., a company specializing in inbound and outbound telephone sales and services.

Telemarketing can be done at the confines of an office, in a call center and even at home. A conversation with a telemarketer can result in a closed deal or a partnership. From a telemarketer’s perspective, the more calls you make and the more clients you talk with, the more effective the marketing plan will be and the more profit you will make.

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