Marketing efforts are pointed towards developing satisfying and mutually-beneficial relationships between the organization and customers. This is the main reason why marketing serves an important role within most organizations and the society as a whole.

Marketing benefits society in more ways than one. Some of these benefits include:

1. Marketing develops products that satisfy people�s needs and enhance society�s quality of life
2. Marketing encourages a competitive environment that helps lower product prices
3. Marketing builds demand for products that require organizations to hire more personnel
4. Marketing raises social awareness and helps change negative social behavior (e.g., anti-smoking advertising, family planning advertising)