Have you seen those little white banners on the side, on top or at the bottom of websites you’ve visited before? Those little banners are called (Google) Adsense. Although there are already lots of internet marketing companies who have embarked on this kind of marketing strategy, Google has been the most successful company in this kind of advertising (almost all website owners get Google Adsense for their web pages).

So, what is Google Adsense, really? Well, these little banners rely on keyword search basically. Assuming you have an Adsense installed on your website (through HTML coding) and your website talks about weight loss procedures. Your website then will send a message to Google that “hey, my website talks about weight loss procedures”, and Google then will return back your query with different weight loss websites.

This actually works best if your website is not protected to search engines (meaning, your website or blog for that matter, is searchable in search engines). If a person enters “weight loss procedures” in the search box and your website comes up, he/she will click on it. If for example, he/she got interested on the websites posted on your banner, then that person will click on it—just like the spider system (plus, you get paid for every click a person makes on your Adsense!).

Photo taken from http://www.kuanhoong.com