Posts Tagged ‘online marketing’

Online Marketing Services Revenue Drives Baidu’s Profit Increase

Sunday, April 27th, 2008

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Online marketing is now a very lucrative business. In fact, several web-based companies have been experiencing increase in sales primarily due to the growth of their online marketing services. Take for example the case of Baidu, Inc., a Chinese web search operator.

In a news article from Yahoo! Finance, Baidu announced that its first quarter profit grew by a whooping 70 percent due to an increase in its online marketing services revenue. From 85.5 million yuan profit first quarter of last year, Baidu has managed to earn 146.6 million yuan by March 31st.

Online marketing services comprise the bulk of revenue of Baidu and it’s no question that its growth has tremendously affected the company’s profit. With more and more people coming around to the idea of online marketing, then it will be more favorable to companies such as Baidu.

Image Source: http://marketplace.publicradio.org

Omniture Summit 2008: Dedicated to Online Marketing and Web Analytics Professionals

Monday, February 25th, 2008

http://www.verite.com

Online marketing and web analytics professionals often invest in continuing education and solutions to be more efficient in managing their business or performing their work. Recently, Omniture, Inc., a leading provider of online business optimization software, has announced its 2008 Worldwide Summit Conference that is dedicated to online marketing and web analytics professionals. This event is expected to gather business players, partners and industry leaders and serve as the platform for launching new online business optimization products.

The Salt Lake City conference slated on March 4 to 7, 2008, for instance, will showcase online business optimization products that include web analytics, search marketing, test marketing and behavioral targeting, among others. Popular industry analysts such as Forrester, Gartner and JupiterResearch will lead the group of resource speakers. Present also are marketing guru Seth Godin and Tour de France champion Lance Armstrong.

For online marketing and web analytics professionals out there, benefit from this event by registering now.