The mortgage industry is not in a very good condition these days. But it doesn’t mean brokers and loan officers can slack off while the industry is experiencing bad weather. In fact, this is the perfect time to re-evaluate your performance and identify your weak points and correct them.

Here are some mortgage marketing tips to help mortgage marketing professionals to stay productive and improve sales:

1. Keep distributing business cards. This way, you get noticed and included in people’s list of business references.
2. Remain active. Visibility is very important in a job where physical presence translates to marketing gains and prospects.
3. Always wear your company logo. People are easily remembered and recognized if they represents a particular company. Make sure you wear your company’s badge whenever you go out on a meeting, a seminar or simply when having outdoor lunches.