E-mail marketing is a type of direct marketing that uses e-mail as a form of marketing communication. The e-mail usually serves the purpose of connecting the marketer to customers or potential customers. Sometimes, it is done by putting marketing message sto e-mails sent by other people.

Generally, e-mail marketing seeks to promote a good business relationship between the merchant and the clients to ensure repeat business. The success of an e-mail marketing effort depends largely on how you are able to build your e-mail lists. The more people you have in them, the more opportunities to make sales. Just make sure your e-mails are relevant and valuable.

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Marketing efforts are pointed towards developing satisfying and mutually-beneficial relationships between the organization and customers. This is the main reason why marketing serves an important role within most organizations and the society as a whole.

Marketing benefits society in more ways than one. Some of these benefits include:

1. Marketing develops products that satisfy people�s needs and enhance society�s quality of life
2. Marketing encourages a competitive environment that helps lower product prices
3. Marketing builds demand for products that require organizations to hire more personnel
4. Marketing raises social awareness and helps change negative social behavior (e.g., anti-smoking advertising, family planning advertising)

According to an article from MarketingToday.Com, a survey of US senior executives conducted by the Institute of International Research (IIR) indicates that marketing will be �the most important area of expertise for the next-generation of leaders.�

The IIR survey focused on the key areas of leaders and gathered that marketing is the top choice. Among the choices, marketing took the lead by getting 31 percent of votes, with operations and financial expertise tailing at 20 percent and 16 percent, respectively. They were followed by sales at 11 percent and engineering at six percent that were deemed the list critical areas for leadership.

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Ads are everywhere. Posters on walls, standees at the mall entrance. They are ubiquitous little and large things that perk up every readers minds. It provides a certain high for the viewer. Large companies invest on them more than anything. Competition is stiff, every now and then, this so, so company releases a new advertisement for their best selling product for the entire world to promote to.. And the greatest barrier would be…the medium for communication. In the fast paced trend of the marketing world that sometimes lead to advertising booboos. The case of these products may give you a simple but informative lesson to learn…

• An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the potato” (la papa).
• Pepsi’s “Come alive with the Pepsi Generation” translated into “Pepsi brings your ancestors back from the grave,” in Chinese.
• Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.”
• When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read English.

So next time… you really have to watch what you put in your ads.

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