Research: Internet TV Drives Direct Purchase
Wednesday, April 30th, 2008
According to Wikipedia, Internet TV is television distributed using the Internet. Basically, it gives people the freedom to choose the shows they prefer to watch. Internet TV is a low-investment service as it relies on existing infrastructure such as wi-fi, cable and satellite to operate. This is what makes it a sought-after service by other service providers and content owners in search of potential clients.
A new research conducted by the Direct Marketing Association (DMA) has identified Internet TV as the most powerful medium in generating a direct purchase. Actually, there were 2,000 respondents asked about direct communications and how they react to them. Research results showed that the top three direct media that can easily persuade people to make a direct purchase are Internet TV, field marketing and e-mail marketing.
For a more in-depth discussion on the said research, click here.
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