Guide to Marketing Labor Laws

Job and salary growth are good indicators of how well an employment market for a particular job is. Marketing is one of the fastest-growing industries today. But then, not all marketing-related jobs have improved when it comes to salary last year. Take for example the case internet marketers.

InternetRetailer.com reports that based on the data from Crandall Associates, Inc., the salary of internet marketers barely improved last year. For instance, the salary range for a search engine optimization manager that goes between $61,600 to $77,900 this year is almost similar to last year’s income range that goes between $61,400 to $77,900.

The slight increase is viewed to have been caused by the slowing US economy and the alleged internet maturity. This is sad news but let’s see what happens when America elects its new president in November. I’m sure there will be a big change.

Online marketing is now a very lucrative business. In fact, several web-based companies have been experiencing increase in sales primarily due to the growth of their online marketing services. Take for example the case of Baidu, Inc., a Chinese web search operator.

In a news article from Yahoo! Finance, Baidu announced that its first quarter profit grew by a whooping 70 percent due to an increase in its online marketing services revenue. From 85.5 million yuan profit first quarter of last year, Baidu has managed to earn 146.6 million yuan by March 31st.

Online marketing services comprise the bulk of revenue of Baidu and it’s no question that its growth has tremendously affected the company’s profit. With more and more people coming around to the idea of online marketing, then it will be more favorable to companies such as Baidu.

Image Source: http://marketplace.publicradio.org

Online marketing and web analytics professionals often invest in continuing education and solutions to be more efficient in managing their business or performing their work. Recently, Omniture, Inc., a leading provider of online business optimization software, has announced its 2008 Worldwide Summit Conference that is dedicated to online marketing and web analytics professionals. This event is expected to gather business players, partners and industry leaders and serve as the platform for launching new online business optimization products.

The Salt Lake City conference slated on March 4 to 7, 2008, for instance, will showcase online business optimization products that include web analytics, search marketing, test marketing and behavioral targeting, among others. Popular industry analysts such as Forrester, Gartner and JupiterResearch will lead the group of resource speakers. Present also are marketing guru Seth Godin and Tour de France champion Lance Armstrong.

For online marketing and web analytics professionals out there, benefit from this event by registering now.