Online Marketing Services Revenue Drives Baidu’s Profit Increase
Sunday, April 27th, 2008
Online marketing is now a very lucrative business. In fact, several web-based companies have been experiencing increase in sales primarily due to the growth of their online marketing services. Take for example the case of Baidu, Inc., a Chinese web search operator.
In a news article from Yahoo! Finance, Baidu announced that its first quarter profit grew by a whooping 70 percent due to an increase in its online marketing services revenue. From 85.5 million yuan profit first quarter of last year, Baidu has managed to earn 146.6 million yuan by March 31st.
Online marketing services comprise the bulk of revenue of Baidu and it’s no question that its growth has tremendously affected the company’s profit. With more and more people coming around to the idea of online marketing, then it will be more favorable to companies such as Baidu.
Image Source: http://marketplace.publicradio.org