The green concept is now a trend that is here to stay. In fact, more and more businesses are joining the bandwagon that capitalizes on recycling to preserve our natural resources. However it is easier said than done.

Most businesses fail to comply with environmental marketing practices. This often results in misrepresentation and deception. For instance, when a company claims that a product such as a shopping bag has environmental benefit, the specific nature of the benefit should be clearly defined. They should be able to tell if it�s recyclable and the degree by which it can be used again.

Here�s the complete guide for the use of environmental marketing claims as provided by the US Federal Trade Commission.