Archive for the ‘Marketing News’ Category
Tuesday, August 19th, 2008

Image source: www.accountinglaborlawreferences.com
There are a handful of basic labor laws that do generally protect U.S. workers. It’s probably fair to say that most employers adhere to these basic labor laws, because they’d be darned foolish if they do not apply it and if they want to stay out of court. But, that’s typically the job of those in the HR and legal-department levels, where the employees are properly trained in such matters. The companies are also made up of other employees, who might never have heard of these basic labor laws or fully understand their significance. That’s one way problems occur, especially if HR and legal departments don’t bother to properly train those in control, like jerky bosses. Another way problems occur is that, for obvious legal reasons, HR and legal departments are unlikely to openly admit that employee complaints and accusations have merit, and the company is liable. Worse, they might even protect the perpetrators more than the victims.
Posted in E-mail Marketing, Marketing Concepts, Marketing Industry, Marketing Industry News, Marketing Law Information, Marketing Law News, Marketing Law Tutorial, Marketing News, Marketing Plans, Marketing Tips, Multi-Level Marketing, Sales News, Telemarketing, Uncategorized, marketing jobs, mortgage marketing | No Comments »
Sunday, May 4th, 2008
Starting the first of July, there will be minor changes in the way motorists drive their vehicles. Mosdaq.com reports that several U.S. states such as California, Connecticut, District of Columbia, New Jersey and New York will be banning the use of hand-held phone while driving. For motorists who bring their cellular phones with them on a regular basis, the technique is to use a hands-free device.
Apparently, the law is aimed at ensuring greater safety on the road. While wireless communication devices have proven to be of help to people during emergencies, the fact remains that many road mishaps occur and traffic violations are being committed when motorists use phones through their hands.
For the link to the article, click here.
Tags: hand-held phone, law, prohibition, road safety Posted in Marketing Industry News, Marketing News | No Comments »
Saturday, April 19th, 2008

When you are confronted by a weak economy making its presence felt through a slowing housing market, static job growth, fuel price hikes and volatile prices of basic commodities, you won’t have a choice but to practice some frugality. Indeed, this is what many Americans have resorted to do.
KansasCity.com reports that the recent reduced consumer spending has resulted in a decline in retail and restaurant sales.
This is expected to continue as more and more households strive to put their financial house in order. Instead of using their money in discretionary spending, funds go to debt-servicing, savings and investments.
This is a big challenge for the retail and the restaurant industries. I think they should be more creative in their marketing strategies so that they could encourage people to use their purchasing power more often.
Image Source: http://www.gs1.org
Tags: consumer spending, restuarant industry, retail, sales Posted in Marketing Industry News, Marketing News, Marketing Updates, Sales News | No Comments »
Friday, March 14th, 2008

Job and salary growth are good indicators of how well an employment market for a particular job is. Marketing is one of the fastest-growing industries today. But then, not all marketing-related jobs have improved when it comes to salary last year. Take for example the case internet marketers.
InternetRetailer.com reports that based on the data from Crandall Associates, Inc., the salary of internet marketers barely improved last year. For instance, the salary range for a search engine optimization manager that goes between $61,600 to $77,900 this year is almost similar to last year’s income range that goes between $61,400 to $77,900.
The slight increase is viewed to have been caused by the slowing US economy and the alleged internet maturity. This is sad news but let’s see what happens when America elects its new president in November. I’m sure there will be a big change.
Tags: Crandall Associates, Inc, internet marketing, salaries Posted in Marketing Concepts, Marketing News | No Comments »
Saturday, January 12th, 2008

According to an article from MarketingToday.Com, a survey of US senior executives conducted by the Institute of International Research (IIR) indicates that marketing will be �the most important area of expertise for the next-generation of leaders.�
The IIR survey focused on the key areas of leaders and gathered that marketing is the top choice. Among the choices, marketing took the lead by getting 31 percent of votes, with operations and financial expertise tailing at 20 percent and 16 percent, respectively. They were followed by sales at 11 percent and engineering at six percent that were deemed the list critical areas for leadership.
For the link to the article, click here.
Tags: IIR survey, marketing, MarketingToday.Com Posted in Marketing News | No Comments »
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