Drug Companies Marketing Strategy Gets Criticized
Some drug companies are getting criticisms these days because of an alleged unfair marketing strategy. This is in the form of buying prescription practices from physicians and using them as in formulating new marketing plans.
Azstarnet.com, the online service of Arizona Daily Star, reports that a bill that will make it illegal for drug companies to buy detailed prescription practices from doctors for marketing purposes is being considered by Washington’s state legislators.
Other states such as Vermont, New Hampshire and Maine have also passed laws that aim to restrict or ban similar practice. However, in New Hampshire and Maine, the laws were challenged by pharmaceutical companies justifying that physicians can always decline the offer and some federal judges listened to them.
For more juicy details, here’s the link to the article.
Tags: Arizona Daily Star, drug companies, marketing law, marketing strategy