Promotion Law Practice
Promotion is one of the four areas of marketing. Sweepstakes, games of chance and skill contests are collectively referred to as promotion. There are federal, state and local laws that govern the conduct of these games.
The three elements of an illegal promotion are:
1. prize
2. chance
3. consideration
According to an article from MarketingPower.Com, one of the three elements above has to be eliminated to legalize a promotion. Otherwise, a promotion will be illegal and can earn legal consequences on the part of the marketer.
The article also laid down the tips to ensure the legality of promotion law practice. For the link to the article, click here.
Tags: MarketingPower.Com, Promotion law