Guide to Marketing Labor Laws

Marketing efforts are pointed towards developing satisfying and mutually-beneficial relationships between the organization and customers. This is the main reason why marketing serves an important role within most organizations and the society as a whole.

Marketing benefits society in more ways than one. Some of these benefits include:

1. Marketing develops products that satisfy people�s needs and enhance society�s quality of life
2. Marketing encourages a competitive environment that helps lower product prices
3. Marketing builds demand for products that require organizations to hire more personnel
4. Marketing raises social awareness and helps change negative social behavior (e.g., anti-smoking advertising, family planning advertising)

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There are a handful of basic labor laws that do generally protect U.S. workers. It’s probably fair to say that most employers adhere to these basic labor laws, because they’d be darned foolish if they do not apply it and if they want to stay out of court. But, that’s typically the job of those in the HR and legal-department levels, where the employees are properly trained in such matters. The companies are also made up of other employees, who might never have heard of these basic labor laws or fully understand their significance. That’s one way problems occur, especially if HR and legal departments don’t bother to properly train those in control, like jerky bosses. Another way problems occur is that, for obvious legal reasons, HR and legal departments are unlikely to openly admit that employee complaints and accusations have merit, and the company is liable. Worse, they might even protect the perpetrators more than the victims.

The marketing industry utilizes the four P�s or what they refer to as �marketing mix� to make marketing plans successful. Marketing is first and foremost customer-centered, and the four P�s should focus on the wants and desires of the consumers in its target market to ensure competitive advantage.

The four P�s are:

1. Product. This refers to actual specifications of the product or service being marketed. Supporting elements such as warranties, guarantees and support are also included in the scope of the product.
2. Pricing. This aspect is all about setting the price of the product, from wholesale and retail pricing to discounts.
3. Promotion. This talks about the various methods of promoting the product or brand (advertising, sales promotion, publicity, and personal selling).
4. Placement. This explains the manner by which the product goes to the customers such as retailing, direct selling or online.

The marketing industry is continuously growing and evolving. As long as a need can be created, marketing will exist. Marketing firms use marketing plans to outline and achieve their goals.

Every marketing plan is evaluated to know if the marketing strategies employed by the company are effective. From here, the company is able to know the strengths and weaknesses of a particular marketing plan.

There are several indicators that tell if a marketing plan is successful. One of them is the sales or income. If it is going up, then it means you got it right. There are also the direct responses and repeat business of clients. If the numbers are high, then it’s a sign that the marketing strategy is living up to expectations.

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