What is Telemarketing?
According to Wikipedia, telemarketing is a kind of direct marketing that uses the telephone to reach out to client and make a sale of a product or service. It is believed that it was started in the 1950s by DialAmerica Marketing, Inc., a company specializing in inbound and outbound telephone sales and services.
Telemarketing can be done at the confines of an office, in a call center and even at home. A conversation with a telemarketer can result in a closed deal or a partnership. From a telemarketer’s perspective, the more calls you make and the more clients you talk with, the more effective the marketing plan will be and the more profit you will make.
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