Marketing: A Brief Introduction
Marketing is integral to the growth of industries and businesses. It deals with creating consumer awareness of the products and services through marketing techniques and strategies. It also concerns itself with researching and anticipating the customers’ future needs and wants.
Marketing is an extensive industry that includes advertising, distribution and selling. The different areas of marketing are:
1. Advertising and Branding
2. Direct Marketing
3. International Marketing
4. Public Relations
5. Communications
6. Strategic Management
7. Market Research
8. Events Organization
9. Database Marketing
10. Search Engine Marketing