Guide to Marketing Labor Laws

Mostly applied to car dealerships, they exist in other business though in different forms and descriptions. You as a sales or marketing personnel should be aware of such laws that do get revised from time to time. As with any other laws, ignorance is no excuse and information is vital to protect you and your company.
Products that are designed in developed countries normally have manufacturing facilities outside the country where labor costs are lower. This brings about issues regarding reliability and safety for though the initial designs were of standard, the manufacturer may have cut corners as with the recent incidents with Mattel and other manufacturers who suffered huge recalls due to sub-standard materials and practices. Top management should be made aware of such issues should you find out and customer safety is of utmost importance so do calls and inform your customers of such events to maintain your image and not fall victim to such practices.

Image source: www.accountinglaborlawreferences.com
There are a handful of basic labor laws that do generally protect U.S. workers. It’s probably fair to say that most employers adhere to these basic labor laws, because they’d be darned foolish if they do not apply it and if they want to stay out of court. But, that’s typically the job of those in the HR and legal-department levels, where the employees are properly trained in such matters. The companies are also made up of other employees, who might never have heard of these basic labor laws or fully understand their significance. That’s one way problems occur, especially if HR and legal departments don’t bother to properly train those in control, like jerky bosses. Another way problems occur is that, for obvious legal reasons, HR and legal departments are unlikely to openly admit that employee complaints and accusations have merit, and the company is liable. Worse, they might even protect the perpetrators more than the victims.

In 2003, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was established to set requirements for those sending commercial emails, gives penalties for spammers and companies whose products are advertised as spam and violating the law. It gives the consumers the right to ask emailers to stop spamming them.

The law became effective on January 1, 2004 with the Federal Trade Commision which is the nation’s consumer protection agency as the one authorized to enforce this act. The Department of Justice (DOJ) also has the authority to enforce criminal sanctions on the spammers.

According to Wikipedia, Internet TV is television distributed using the Internet. Basically, it gives people the freedom to choose the shows they prefer to watch. Internet TV is a low-investment service as it relies on existing infrastructure such as wi-fi, cable and satellite to operate. This is what makes it a sought-after service by other service providers and content owners in search of potential clients.

A new research conducted by the Direct Marketing Association (DMA) has identified Internet TV as the most powerful medium in generating a direct purchase. Actually, there were 2,000 respondents asked about direct communications and how they react to them. Research results showed that the top three direct media that can easily persuade people to make a direct purchase are Internet TV, field marketing and e-mail marketing.

For a more in-depth discussion on the said research, click here.

Image Source: http://www.pcentraide.com