Archive for February, 2008

All about traffic generators.

Friday, February 29th, 2008

by: Christine Zafra

Ever heard of the term “web traffic” or “traffic generator”? These terms are commonly associated with websites that help you get “hits” (or in lay man’s term, clicks) on your own personal page.

How does it work, and why does it work?

Signing up in traffic generator websites is beneficial only for those who have websites. You will have to “surf” (visit several websites that have signed up too on that traffic generator site) and earn credits. These traffic generator website prevent bots from permeating their system through manual surfing. Some websites like Hit Safari require you to click on animals (see example below):

hitsafari.JPG
This entails for manual clicking (no bots allowed). You have to click on the matching animal (encircled in red).

Like I have mentioned earlier, the website below the orange frame are websites that have signed up for a Hit safari account (they change every time you click on the animal). Your registered website too will be displayed here. The more you click on the animals, the more “credits” you get. You can use these credits for banner making and other site promotion techniques.

Photo taken from Hit safari personal account snapshot.

Where to Find Marketing Jobs Online

Thursday, February 28th, 2008

Image Source: bestjob-hunting.com

Marketing is a lucrative industry that includes advertising, distribution and selling. It is primarily concerned with anticipating customer�s future wants and needs. A good marketer knows how to utilize market research in identifying market trends.

Over the years, marketing jobs continue to grow in number. In fact, the Internet is now home to industry-specific job sites that cater to professionals. These job sites provide a wide range of job listings filed according to qualifications, skills, salary and location, among other categories. For those who would like to be a marketer, getting a marketing job is now easier than ever using online job sites.

Here is a list of job sites that offer marketing jobs:

MarketingHire.com
MarketingJobs.com
MarketingPower.com
MarketingCrossing.com

Drug Companies’ Marketing Strategy Gets Criticized

Thursday, February 28th, 2008

http://www.piperreport.com

Some drug companies are getting criticisms these days because of an alleged unfair marketing strategy. This is in the form of buying prescription practices from physicians and using them as in formulating new marketing plans.

Azstarnet.com, the online service of Arizona Daily Star, reports that a bill that will make it illegal for drug companies to buy detailed prescription practices from doctors for marketing purposes is being considered by Washington’s state legislators.

Other states such as Vermont, New Hampshire and Maine have also passed laws that aim to restrict or ban similar practice. However, in New Hampshire and Maine, the laws were challenged by pharmaceutical companies justifying that physicians can always decline the offer and some federal judges listened to them.

For more juicy details, here’s the link to the article.

Omniture Summit 2008: Dedicated to Online Marketing and Web Analytics Professionals

Monday, February 25th, 2008

http://www.verite.com

Online marketing and web analytics professionals often invest in continuing education and solutions to be more efficient in managing their business or performing their work. Recently, Omniture, Inc., a leading provider of online business optimization software, has announced its 2008 Worldwide Summit Conference that is dedicated to online marketing and web analytics professionals. This event is expected to gather business players, partners and industry leaders and serve as the platform for launching new online business optimization products.

The Salt Lake City conference slated on March 4 to 7, 2008, for instance, will showcase online business optimization products that include web analytics, search marketing, test marketing and behavioral targeting, among others. Popular industry analysts such as Forrester, Gartner and JupiterResearch will lead the group of resource speakers. Present also are marketing guru Seth Godin and Tour de France champion Lance Armstrong.

For online marketing and web analytics professionals out there, benefit from this event by registering now.

Why Does Multi-Level Marketing Tick

Sunday, February 24th, 2008

Image Source: mlmlistings.com

Multi-level marketing is a kind of marketing practice that uses connection or network in doing business. It is also commonly known as �network� or �matrix� marketing. It is a form of selling goods and services through distributors and recruits.

The profit from multi-level marketing comes from commissions. The commission of a multi-level marketer can come from two sources: their own sales and the sales of their recruits. The whole process continues up to the last recruit.

The strength of multi-level marketing lies in the distributors and their ability to get recruits. The more recruits you have, the more profit you�ll get. It is just a matter of utilizing your communication and persuasion skills.

Principles of Marketing Tutorial

Wednesday, February 20th, 2008

Image Source: ou.edu

Marketing laws are continually evolving, adapting to new technology and international trade policies. Before digging deeply into marketing laws, one should know first the principles of marketing.

Marketing is a complex subject that requires continuous study and research. A tutorial on the principles of marketing is beneficial for students, teachers and business people. Entrepreneurs, particularly those who are just starting-out in their business and who lack understanding of the key marketing concepts, terminologies and processes should also review the principles of marketing to be more equipped and efficient in managing their business and increase sales.

Here�s the link to KnowThis.Com�s principles of marketing tutorial to put you on the right track.

What is Affiliate Marketing?

Tuesday, February 19th, 2008

http://www.flickr.com/bigmouthmedia_de

In a nutshell, affiliate marketing is a type of online business that capitalizes on advertising to make sales. The setup is simple and works effectively at any given time. As an affiliate marketer, you advertise a product on the web. If someone gets interested and makes a purchase of the product being advertised, you earn a commission from your client.

To be an effective affiliate marketer, the first step is to publish a site or create one for free using domain hosting sites like Blogger. You also have to spend considerable amount of time in front of the computer to be able to locate clients that would be interested in advertising on your site. Writing skill is also a must since you have to reach out to clients and potential customers through your site.

Affiliate marketing offers a work from home job that guarantees incredible benefits. You just have to be organized, creative and hard working.